NJ Branding Firm Wins Graphic Design USA Package Award for BihlerFlex Line of Pet Products

Press Release from Delia Associates

WHITEHOUSE, N.J., Feb. 28, 2019 /PRNewswire-PRWeb/ -- Delia Associates, a leading New Jersey-based business branding and marketing firm, was recently honored with a 2019 Graphic Design USA (GDUSA) package design award for the BihlerFlex line of pet products. Last year, the firm also was honored with an NJ Ad Club "Jersey" award for the BihlerFlex line of high-performance bungee cords.

Upon learning of the award, Ed Delia, President of Delia Associates, commented, "We're delighted and grateful to be recognized. It takes great clients, a great team and an outstanding partnership to produce award-winning work. This honor speaks to the caliber of our creative team, and of our great working relationship with BihlerFlex, and the other Bihler companies."

Jamie Rosen, Director of Art and Design for Delia Associates, also commented on the award-winning package design, "This was a fun and challenging project that called for an outside-of-the-"packaging"-box approach. Using the tug toy handles as physical frames, we inserted photography of dogs on the hang tags, making it easy for pet owners to match toy sizes with dog sizes."

The combination of product and graphics maximized creative impact in the limited hang tag space. The final packaging solution enabled BihlerFlex to relaunch this amazing dog toy line with an eye-catching, energetic shelf presence while applying a cost-effective and sustainable approach to the size of the hang tag. Rosen concludes, "It was a real win for everyone involved and being recognized by GDUSA is just icing on the cake."


For more than 50 years, Graphic Design USA (GDUSA) has been an information source for graphic design professionals. Each year, GDUSA holds the American Inhouse Design Awards™ competition, a contest designed to recognize and celebrate the increasingly expansive ways that graphic design shapes business, society, products and services, and culture.


Founded in 1964 and based in New Jersey, Delia Associates is a second-generation business branding and marketing firm specializing in brand development, website development, content, and search marketing. Clients range from global to regional business-to-business companies, with an emphasis on manufacturing organizations. The firm's proprietary Brand Leadership Solution®, a unique brand-based marketing platform, has helped hundreds of brands establish market distinction, generate increased demand, and achieve sustainable growth. For more information, please visit http://www.delianet.com.

For additional press information, please contact:
Ilena Della Ventura
Delia Associates

SOURCE Delia Associates

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