Available from Business Online
The initial stage of the analytics process is always one of discovery—a planning phase in which we seek to understand how analytics can answer your business questions. Guided by this understanding, we provide recommendations suited to your unique goals. Upon collecting relevant data, we report on performance and establish benchmarks for success. Analysis of this data enables us to identify opportunities for optimization. Ultimately we aim to educate—to empower you to make smarter and evermore profitable marketing decisions.