Email Marketing Services
Available from PM Digital
The focus of PM Digital’s email marketing campaign management and execution services is on creating an overall strategy that harnesses the channel to its fullest potential – building consumer confidence, strengthening customer relationships, expanding customer loyalty and increasing lifetime value. This is accomplished by developing a strategic email plan that includes fusing together all email efforts into a cohesive email strategy, including:
Mapping out a long-term customer contact strategy, starting with augmenting its clients' current email campaigns with interactive conversations that result in expanded customer relationships;
Adopting the traditional database marketing approach by mining data to better understand customer profiles and adjusting programs based on customer preferences and past actions;
Implementing continual testing strategies, such as subject line, creative and frequency analysis to understand foundational benchmarks, establishing clear goals, and then monitoring and optimizing based upon results;
Leveraging analytics more heavily to continually inform, modify and enhance clients' programs; and,
Improving unique click rates, open rates and driving greater website traffic, growing the database, and reducing churn.
When it integrates client CRM and web analytics systems with its ESP platform, PM Digital can easily replace manual campaigns with automated, timely drip campaigns that move customers down the funnel.