Search Engine Optimization (SEO)
Available from PM Digital
PM Digital’s SEO services focus on:
Indexation/visibility (ensuring that a website can be crawled or “spidered” by search engine bots and properly indexed within those search engines),
Targeting/optimization (carrying a brand’s message to its intended target audience using keywords and optimized content that captures organic ranking within relevant search results pages),
Content creation/distribution (including both on-page information like articles, product/service descriptions and company details, and off-page information such as blog posts, infographics and videos), and,
Reporting/metrics (identifying SEO key performance indicators, compiling baseline KPI reports for comparing year-over-year change, and establishing a reporting system that tracks rankings, traffic, revenue, conversion rate and average order value).