Trade Show & Event Services

Available from The Originals Group, LLC

There's more to tradeshows than just buying a booth and showing up! The time spent at the show is just the tip of the iceberg when it comes to successful exhibiting.

With that in mind, we don't just help our clients select and design their booth display to attract their best prospects. We also help them strategize, plan, prepare and execute - so they will get the best results from their tradeshows and events.

Trade Show Marketing Strategy: Role of tradeshows and events within overall marketing strategy. Define goals, objectives, success criteria, and develop theme, messaging and integrated approach.

Trade Show Program Evaluation: Evaluate prior shows and events to target areas for improvement with greatest impact on results

Trade Show Selection: Locating, evaluating, and prioritize specific opportunties

Tradeshow Plan Development: Customized timeline and checklists. Optional project management.

Lead Qualification: Promotional Marketing, lead qualification and capture techniques, templates and procedures for follow up.

Staff Readiness: Preparing staff for optimal use of booth time.

Promotional Marketing: Custom promotional marketing programs

Social Media Integration: Designing promotions and communications in all media

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