White Papers by M/C/C

  • Getting to Know the Future's Top Marketing Priority - It's Personal

    If you’re not already personalizing your marketing, you better start. Personalized messages are more relevant, which makes them more compelling. Compelling messages help generate more interest, which will lead to more sales opportunities. And that’s going to make you and your business more...
  • Newsjacking - When is the Right Time to Steal the Conversation?

    “What were they thinking?” This was my reaction to an international PR firm’s recent response to a celebrity’s suicide. The PR giant wrote a blog post that encouraged mental health professionals and those who suffered with depression to use the tragedy as an “opportunity to engage in a...
  • Get With the Lingo - Native Advertising

    Native advertising has developed not only as an exciting new way for digital marketers to engage with consumers, but also as a new source of advertising revenue for publishers. Native advertising has a number of definitions because its meaning lies essentially in the eye of the beholder,...