M/C/C Wins Gold MarCom Award for Its Comprehensive Public Relations Program

Press Release from M/C/C

DALLAS – November 12, 2013 – Dallas-base d integrated marketing communications agency, M/C/C , is delighted to announce that it will be adding a prestigious, gold man to its award displa y this fall. Recognized for its comprehensive public relations program for client Chuck E. Cheese’s, the agency was awarded a Gold MarCom award in November.

 

The MarCom Awards are administered and judged by the Association of Marketing and Communication Professionals, and winners are selected from more than 6,500 total applicants throughout the U.S., Canada and several other countries. Judges look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

 

M/C/C individually customizes each of its public relations programs to the specific client. For Chuck E. Cheese’s, M/C/C crafted objectives to generate news coverage for the brand as a fun and rewarding family entertainment destination, a positive and engaged community player, an upstanding corporate citizen and a great place to work. Since the inception of Chuck E. Cheese’s public relations program, M/C/C has doubled the brand’s positive news sentiment from 16 percent to 38.46 percent.

 

M/C/C has helped Chuck E. Cheese’s launch several public relations campaigns with tremendous impact and results for the brand. Successful campaigns for the company have included attending BlogHer ’12 conference; the national rollout of the company’s gluten-free menu ; launch of the new Chuck E. character; and promotions via Chuck E. Cheese’s partnerships with PBS Kids, Schreiber Foods and animated movies like Free Birds and Rise of the Guardians .

 

“We continue to strive to be the best of the best in all aspects of public relations,” said Mike Crawford, president of M/C/C. “We are honored to be recognized for our program as a whole and be included with the award-winning agencies and companies in the industry.”

 

About M/C/C

Dallas-based M/C/C provides marketing, advertising, public relations, Internet marketing, social media marketing, video production and research for companies ranging from growing start-ups to global industry leaders. Several of M/C/C’s clients dominate their trades, including Texas Instruments, Harris CapRock and Chuck E. Cheese’s. The agency’s mantra, “living the unexpected,” has not only helped clients exceed their marketing goals, but has also consistently made M/C/C one of the top public relations, social media and advertising agencies in Dallas for more than 27 years. For additional information, please visit http://mccom.com, or M/C/C’s social media properties on Facebook, Twitter , LinkedIn, Google Plus and YouTube.

 

About CEC Entertainment, Inc. (NYSE: CEC)

For more than 30 years, CEC Entertainment has served as the nationally recognized leader in family dining and entertainment and the place Where a Kid can be a Kid®. The company and its franchisees operate a system of 562 Chuck E. Cheese’s stores located in 48 states and eight foreign countries or territories. Currently, 511 locations in the United States and Canada are owned and operated by the company. CEC Entertainment, Inc. and its franchises have the common goal of creating lifelong memories for families through fun, food and play. Each Chuck E. Cheese’s features musical and comic robotic entertainment, games, rides and play areas, as well as a variety of dining options including pizza, sandwiches, wings, appetizers, a salad bar and desserts. Committed to providing a fun, safe environment, Chuck E. Cheese’s helps protect families through industry-leading programs such as Kid Check®.

 

Chuck E. Cheese’s aims to promote positive, lifelong memories inside and outside of its stores. In addition to providing a fun entertainment experience for millions of families across the world, Chuck E. Cheese’s has donated more than $7.7 million to schools through its fundraising programs. For more information, see the company's website at www.chuckecheese.com or connect with them on Facebook, Twitter, Pinterest, YouTube and foursquare.

 

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Media Contact:

Rebecca Renfroe

Public Relations Manager, M/C/C

972-480-8383 ext. 217

Rebecca_Renfroe@mccom.com

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