SocialView® Social Media Research
Available from MRSI (Marketing Research Services Inc.)
MRSI’s SocialView® research tool synthesizes category or brand comments from social media, blogs and more into rich insights on the pulse of your brand. SocialView measures brand buzz and sentiment, factors influencing brand image, and how this compares to your competition to uncover what’s most important to your customers.
SocialView fits into the research process at different stages. It can be used as a stand-alone project to gauge brand image and perceptions, as a listening instrument to identify opportunities for line extensions, for exploratory purposes prior to quantitative research, or in conjunction with brand image or customer satisfaction initiatives.