White Papers for Direct Marketing and Advertising Providers

  • 5 Mobile personas you need to knowBy

    Nearly every modern consumer wields at least one—and often multiple—mobile devices. Understanding mobile users’ needs and behavior is key to engaging them effectively. But as SMITH’s Strategy & Insight team’s research reveals, mobile sapiens are hardly a homogenous group. There’s tremendous...
  • Direct Marketing for Accountants - 2016By

    These easy-to-follow direct marketing tactics will add revenue to every Accountant's and Tax Preparer's bottom line.
  • Boost Email Relevancy with Dynamic ContentBy

    When properly executed, dynamic content is an effective way to capture your recipient’s attention, personalize the customer experience, and dramatically improve the relevance of your content through one-to-one marketing messages. Use dynamic content to create personalized email programs...
  • How To Increase Sales And Find New CustomersBy

    Marketers need a sharp focus in identifying potential customers in their market area, and then reaching them with their sales message. The key ingredient is INFORMATION -- an accurate database of information on businesses and consumers, which can be selected in ways to pinpoint potential customers.
  • Getting to Know the Future's Top Marketing Priority - It's PersonalBy

    If you’re not already personalizing your marketing, you better start. Personalized messages are more relevant, which makes them more compelling. Compelling messages help generate more interest, which will lead to more sales opportunities. And that’s going to make you and your business more...
  • Top 15 Tips For Hiring The Right Lead Generation CompanyBy

    Avoid Costly Mistakes and Headaches Researching Companies
  • State of the Medium: Interactive AdvertisingBy

    No. 1 in a series of white papers from Cooper+Simmons Media Architects.
  • Web Marketing: 5 Tips To Closing The Leads To Sales LoopBy

    We all want to push the easy button when it comes to industrial Internet and web marketing, but there is no single magic bullet. It’s a process that requires constant attention and refinement. There are, however, some generally agreed upon tactics to developing a strong Internet and web...
  • Generational Marketing Balancing Act: Now We Are SixBy

    An update to our 2009 report. Not only is there another generation in the marketing mix, we've moved beyond what devices we use to access content to what kind of content we prefer to access. As smart marketers, we must tailor our content to engage an age range from 18-80.
  • How to Improve Sales Productivity, Forecasting and ResultsBy

    The world of business is ever evolving and expanding, presenting companies with numerous challenges as they try to increase sales and become more profitable. The sales department struggles to keep track of leads and other opportunities. Contacts are often lost, resulting in lost opportunities....
  • Discover how outbound telemarketing is vital to business growthBy

    In today's inbound marketing world, generating qualified leads is still the biggest challenge. With shrinking budgets and resources, this challenge becomes even greater. Download this information-packed White Paper now and learn how and why outbound telemarketing is the key to meeting this...
  • Sharpen Your Focus. Recalibrate Your Brand.By

    Does it sometimes feel like your communications campaigns have become more like "random acts of marketing" instead of a cohesive, integrated program. The answer might be a brand recalibration. Read how.
  • Marketing on the MoveBy

    We've published a new white paper on mobile marketing on hawkeyeww. Called Marketing on the Move, it includes a point of view on mobile, stats and case studies, and an infographic showing how fast its growing and where its headed.
  • How to clean your dirty dataBy

    Steps for automated data B2B cleansing. Recommended for large CRM databases. Includes snapshots of sample reports, graphs and case study. If your database needs manual cleaning, please contact us for further details.
  • B2B Crosses Channels: Barriers & Solutions to Effective ImplementationBy

    It’s no secret—the B2B space evolved in the last decade, and now encompasses much more than mere lead generation. B2B marketers are not only expected to cater to prospective buyers in an online, offline and mobile setting, but to quantify each marketing activity’s precise impact on revenue....
  • Increase College Enrollment with Social Media 2.0By

    Colleges and universities clearly understand the usefulness of social media in connecting with prospective students, but it is imperative to strategically leverage student content – across a variety of networks – to use it effectively. In addition, institutions must be innovative in their...
  • Compressing the Prospect-to-Customer LifecycleBy

    It’s a simple fact. Qualified sales leads are the lifeblood of any sales organization. So why are so many leads ignored or underutilized? “Compressing the Prospect-to-Customer Lifecycle” makes the case for three possible changes in your thinking.
  • B2B Marketing: Why Content is the New CreativeBy

    A revolution is brewing in the world of B2B marketing. Lack of differentiation, fragmented media, complex regulation and brutal competition has turned decision making into a Rubik’s Cube for corporate buyers of enterprise products and services. To differentiate themselves in the morass, smart...
  • PR 2.0 - Telling Your B2B Marketing StoryBy

    With the evolution to digital outlets and the explosion of information channels, the field of public relations has seen a dramatic shift. With more avenues of communication coming online seemingly every day, B2B marketers are discovering that varied attention sources are necessary to capture the...
  • SK&A’s 50 Largest Medical GroupsBy

    With 487 office locations and nearly 7,832 employed physicians, Kaiser Permanente is the largest U.S. medical Group. See the other top groups in this updated free market insight report from SK&A. Use this intelligence to identify the most dominant players, and target the top executives who make...
  • Techniques for Effective Customer Lifecycle MarketingBy

    In today’s challenging business climate, companies are looking to transform the way they nurture business relationships throughout the customer lifecycle – from initial contact to brand advocacy.
  • Win Back Lost Customers with Email AppendBy

    This white paper describes how to use email append to add verified customer email addresses to your database to implement cost-effective “win back” email campaigns for greater profitability.
  • Give the Gift of Chat: Implementing Live Chat into Customer ServiceBy

    If properly leveraged, Live Chat can greatly enhance the efficacy of a firm’s website. The flexibility of Live Chat allows it to be used in a variety of ways including; customer service and product sales/promotion. The benefits of immediate response and ability to help multiple customers at...
  • Why is Business-to-Business Marketing Special?By

    Take a look into the world of B2B marketing and explore what makes these types of buyer-seller relationships distinctive. Learn how you can leverage these differences to properly approach a relationship with a business buyer. Though they share the same end goal, to close a sale, business to...
  • Brand Strategies for B2B Mergers and AcquisitionsBy

    For the B2B marketer, there is nothing like a merger or acquisition for bringing brand strategy decisions and implementation issues to the front.