TargetMktg 10.22.15

White Papers for Direct Marketing and Advertising Providers

  • Commerce Platform Selection ProcessBy

    Selecting a commerce platform is more than a technological decision. In business terms, it’s also an exercise in self-knowledge; meaning, you have to understand the needs of your business and the needs of your customers in order to choose a commerce server that will properly serve both. In this...
  • Direct Marketing for Accountants - 2016By

    These easy-to-follow direct marketing tactics will add revenue to every Accountant's and Tax Preparer's bottom line.
  • 10 Critical Rules for Effective Document ManagementBy

    Finding effective solutions for managing business data is one of the biggest obstacles businesses encounter in reducing costs, improving service, increasing productivity, and meeting regulatory requirements. Companies around the world have realized that manual and...
  • How to cut marketing costs through marketing automationBy

    Download our latest eBook and learn about the 10 Key Decision Factors in improving service for your channel partners while cutting marketing overhead costs. * Understand the differences between a human and automated solution * Learn the 10 key differences resulting from your decision *...
  • How To Increase Sales And Find New CustomersBy

    Marketers need a sharp focus in identifying potential customers in their market area, and then reaching them with their sales message. The key ingredient is INFORMATION -- an accurate database of information on businesses and consumers, which can be selected in ways to pinpoint potential customers.
  • Top 15 Tips For Hiring The Right Lead Generation CompanyBy

    Avoid Costly Mistakes and Headaches Researching Companies
  • Self-Service Support for Fast-Growing CompaniesBy

    In this guide, you’ll learn how self-service can lower costs, improve productivity, and lead to a more personalized and profitable customer experience.
  • State of the Medium: Interactive AdvertisingBy

    No. 1 in a series of white papers from Cooper+Simmons Media Architects.
  • Generational Marketing Balancing Act: Now We Are SixBy

    An update to our 2009 report. Not only is there another generation in the marketing mix, we've moved beyond what devices we use to access content to what kind of content we prefer to access. As smart marketers, we must tailor our content to engage an age range from 18-80.
  • Effective CRM Solutions for Small to Medium Sized BusinessesBy

    Small to medium sized (SMB) companies have many choices of CRM software opons, yet choosing a soluteon that actually meets their needs is a tremendous challenge. SMB have needs that are as great as any large company but do not possess the financial resources. Enterprise CRM solutions are far...
  • Marketing Automation Implementation GuideBy

    9 Simple steps to follow that will demonstrate how to implement an automated solution.
  • Discover how outbound telemarketing is vital to business growthBy

    In today's inbound marketing world, generating qualified leads is still the biggest challenge. With shrinking budgets and resources, this challenge becomes even greater. Download this information-packed White Paper now and learn how and why outbound telemarketing is the key to meeting this...
  • Sharpen Your Focus. Recalibrate Your Brand.By

    Does it sometimes feel like your communications campaigns have become more like "random acts of marketing" instead of a cohesive, integrated program. The answer might be a brand recalibration. Read how.
  • 7 Business Challenges You Can Overcome by Recording and Monitoring Customer ConversationsBy

    As businesses navigate progressively competitive waters, customer service often arises as the key differentiator, making call recording and speech analytics applications increasingly useful for companies to gain and maintain an edge, identify their niche, and hone their operational...
  • How to clean your dirty dataBy

    Steps for automated data B2B cleansing. Recommended for large CRM databases. Includes snapshots of sample reports, graphs and case study. If your database needs manual cleaning, please contact us for further details.
  • B2B Crosses Channels: Barriers & Solutions to Effective ImplementationBy

    It’s no secret—the B2B space evolved in the last decade, and now encompasses much more than mere lead generation. B2B marketers are not only expected to cater to prospective buyers in an online, offline and mobile setting, but to quantify each marketing activity’s precise impact on revenue....
  • Increase College Enrollment with Social Media 2.0By

    Colleges and universities clearly understand the usefulness of social media in connecting with prospective students, but it is imperative to strategically leverage student content – across a variety of networks – to use it effectively. In addition, institutions must be innovative in their...
  • Compressing the Prospect-to-Customer LifecycleBy

    It’s a simple fact. Qualified sales leads are the lifeblood of any sales organization. So why are so many leads ignored or underutilized? “Compressing the Prospect-to-Customer Lifecycle” makes the case for three possible changes in your thinking.
  • Marketing to Technical BuyersBy

    This white paper introduces important considerations for marketing efforts designed to reach B2B technical buyers. It discusses the pressures and difficulties that technical buyers encounter in their business environments. It also presents some basic truths about this decision-making group and...
  • The Halo Effect: Balancing Authenticity and Reputation in Corporate Social ResponsibilityBy

    What is the appropriate approach to communicating a company's commitment to corporate social responsibility (CSR), including philanthropy and employee volunteer efforts? This whitepaper examines four principles for strengthening your CSR communications and properly aligning philanthropic and...
  • Techniques for Effective Customer Lifecycle MarketingBy

    In today’s challenging business climate, companies are looking to transform the way they nurture business relationships throughout the customer lifecycle – from initial contact to brand advocacy.
  • Win Back Lost Customers with Email AppendBy

    This white paper describes how to use email append to add verified customer email addresses to your database to implement cost-effective “win back” email campaigns for greater profitability.
  • Give the Gift of Chat: Implementing Live Chat into Customer ServiceBy

    If properly leveraged, Live Chat can greatly enhance the efficacy of a firm’s website. The flexibility of Live Chat allows it to be used in a variety of ways including; customer service and product sales/promotion. The benefits of immediate response and ability to help multiple customers at...
  • Why is Business-to-Business Marketing Special?By

    Take a look into the world of B2B marketing and explore what makes these types of buyer-seller relationships distinctive. Learn how you can leverage these differences to properly approach a relationship with a business buyer. Though they share the same end goal, to close a sale, business to...
  • Brand Strategies for B2B Mergers and AcquisitionsBy

    For the B2B marketer, there is nothing like a merger or acquisition for bringing brand strategy decisions and implementation issues to the front.