Customer Experience Personalization (CXP)

Available from Path Velocity

Path Velocity accelerates your customer satisfaction and sales by delivering personalized, omnichannel experiences along the Path to Purchase. We achieve this through our systematic process for Customer Experience Personalization (CXP).

1.Assess
We objectively assess the customer experience, their current and future expectations, and levels of satisfaction with a company and its employees, products, and services.

2.Insight
We uncover new insights into customers’ needs, perceptions, purchase behaviors, and more by auditing 1st party customer data, employee customer knowledge, and 3rd party data.

3.Map
We precisely map the customer journeys for each target customer segment or persona and identify their most pivotal moments and touchpoints.

4.Navigate
We navigate an accelerated Path to Purchase and improved customer experience with personalization strategies and data, content, and technology roadmaps.

5.Craft
We craft dynamic content and interactive media to spur customer engagement and momentum through each step of the Path to Purchase.

6.Personalize
We orchestrate new personalized customer experiences, delivered and automated over the website, email, social, and mobile channels.

7.Accelerate
We accelerate results by driving awareness of new personalized experiences with employees, customers/prospects, and key market influencers.

8.Adapt
We maintain success by adapting and optimizing experiences to changes in customer behaviors, technology, and market dynamics.

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