Decoding The B2B Email Marketing Strategy For Healthcare Industry

A free white paper by Blue Mail Media Inc.

In the epoch of digitalization, there is no scarcity of tools and means to spread messages across the masses. But when it comes to B2B marketing in the healthcare industry, marketers need to be precise and purposeful. Email marketing has been and expected to be one of the highly used media in generating humungous interactions every day. However, many perceive email marketing as one of the traditional ways to send across marketing messages and there is a growing perception gap in the market with respect to its efficiency. As per the “IBM 2016 Email Marketing Metrics Benchmark Study”, 74 percent of the emails by healthcare companies remain unopened. However, this number need not be taken critically as there are multiple reasons why an Email marketing campaign may fail.

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