Channel Marketing: 7 tips for managing tensions & complexity through the channel

A free white paper by iris Chicago

Lift the weight from your shoulders with smart channel marketing. Most successful vendors utilize a channel network to sell to and serve customers more effectively. But, as you rely more and more on the channel, is it becoming more trouble than it’s worth? Here, we’ll help you maintain success in the channel by keeping relationships stronger, programs more engaging, incentive plans simpler—and more.

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