-Awareness and visibility: Launch campaigns, Image campaigns, Social media awareness campaigns (including reputation management), Positioning campaigns

-Lead nurturing and demand generation: Lead generation, Demand generation, Lead nurturing, Attack campaigns, Fan communities

-Retention programs and campaigns: Loyalty programs (waiting programs, bonus programs), Anti-churn programs and campaigns, Cross- and up-selling programs, Reactivation programs and campaigns, Next-best offer models and systems

-Sales/channel enablement and motivation: Sales enablement/tools/training, Sales spin (telemarketing, event in a box), Partner campaigns, Co-marketing programs (including tool setup), Channel CRM programs (including tool setup), Shareplan communication, Incentive development, End consumer training

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