Market Knowledge

Available from iris Chicago

-Customer data and intelligence (acquisition, analysis and modeling): data purchase, data enrichment, data capture strategy and implementation, market research (including surveys), Data quality optimization and data consolidation, Data analysis and segmentation of customers and partners, CRM tool research, evaluation and requirements

-Customer insights and needs: Qualitative research (focus groups, expert interviews), Quantitative research (online, offline, telephone), Social media monitoring

-Market trends and competitor analysis: Market potential analysis, Market trends analysis, Competitor auditing, Competitor benchmarking

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