BOULDER, Colo., Sept. 6, 2017 /PRNewswire/ --Sterling-Rice Group (SRG) has released its annual trends report capturing what is new and emerging in natural and organic foods. This year, SRG's Natural Nine takes an in-depth look at product innovations driving a current "megatrend" in the natural and organic products industry: Probiotics.
At least three factors are contributing toward rapid growth in probiotic offerings: consumers' continued interest in foods and beverages with optimal nutritional benefits; heightened and growing awareness of the correlation between digestive health and overall health; and new science driving shelf-stable snacking innovations and reinforcing product claims.
While conclusive research on the efficacy and human health benefits of probiotics is still years away, the U.S. probiotics segment is expected to continue to grow at double-digit rates annually. The total U.S. market should exceed $3 billion USD by 2020, according to the 2017 NEXT Forecast, a joint research publication from SRG and New Hope Network.
As part of its report, SRG identified the top nine product innovations in the probiotic space:
"While the probiotic category has been hot for several years, we are now seeing the right confluence of consumer awareness, R&D, and category investment to drive unprecedented growth," said Liz Moskow, Culinary Director for SRG. "Given the sheer number of new products introduced over the past 12 months, consumers and manufacturers alike are clearly optimistic about the potential of probiotics."
SRG's Natural Nine is assembled by the SRG Culinary Team after year-long explorations tracking new product introductions at a variety of food industry tradeshows, via the firm's in-house data analytics, and from interviews with leading probiotic product companies.
For a complete look at the SRG's 2017 Natural Nine visit: http://bit.ly/2eHR9ED
Headquartered in Boulder, Colo., SRG is a nationally recognized brand consultancy and creative agency. For more than 30 years, companies ranging from small entrepreneurial start-ups to some of the biggest brands in the world have come to Boulder to seek out SRG's expertise in consumer insights, brand strategy and positioning, new product innovation, advertising, and design. With deep experience in all things consumer and culinary, it is responsible for $10 billion in incremental value for clients over the past five years alone. SRG has been ranked on Outside Magazine's Best Places to Work list for the past six years and was also recognized by Ad Age as a 2016 Best Place to Work.
Visit www.srg.com for more information.
SOURCE Sterling-Rice Group