Email Marketing Services

Available from Digital Firefly Marketing

Email marketing campaign management and execution services from Digital Firefly Marketing include: setup; design; automation and integration; and, lead nurturing. For set up and management of email marketing campaigns and email lists, Digital Firefly Marketing's first step is to set up or migrate clients' existing email lists over to its email client and configure the account for tracking the email marketing analytics.

Then, an HTML email is designed that matches the look and feel of the client's business and that can be used over and over again. The email design reflects the client's brands' color, typography and images and can be used on receipts from eCommerce purchases, monthly newsletters, special offers and more.

Automation and Integration of email blasts of blogs, receipts, sign ups or newsletters comes next. Digital Firefly integrates clients' blogs, receipts, signups and newsletters with the HTML email design and automates it so that it's always being sent. It's also integrated with sign up forms on client websites for capturing leads and keeping them interested in the client's products and services.

Lastly, Digital Firefly Marketing sets up lead nurturing campaigns, creating highly sophisticated response patterns based on a customer's interests. With Digital Firefly's lead nurturing campaigns, clients' prospects are sent a series of emails based on their actions on a website, for example.

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