Content Strategy & Execution Plan
Available from Multilogue Marketing
Through a structured evaluation, we will identify:
1. Business Case. The business goals your Web communications program must support and how you will measure success.
2. Use Case. Profiles of your key targets, with personna for each to guide content creation.
3. Unique selling proposition, targeted to each target segment.
4. Current and desired search engine ranking.
5. Inventory of current content assets and identification of new content to be created, with resources identified for each.
6. Detailed editorial plan for the year, plotting each content deliverable in detail: (its lifespan, deadline for creation and release, promotion across social media and microsites).
7. Measurement plan.