Available from TriComB2B
It’s easy to overlook PR as a viable B2B marketing strategy in the face of growing alternative media options. The way we see it, PR is the perfect tactic. Who would your customers rather hear from: a manufacturer with an obvious agenda or an objective third-party observer? B2B advertising, while effective, can only take you so far. Your target audience is apt to do their research before setting foot in a meeting, and a well-conceived, consistently executed PR program can get your message in the right hands, right away.
PR is as valuable as it is cost-effective. Speaking engagements and well-placed feature stories can yield trade media exposure and thought leadership positioning that is unreachable via most other means for the same investment. And disseminating this content through non-traditional online channels such as social media platforms can put your message in front of important decision makers and industry influencers. TriComB2B employs specialists with the expertise necessary to craft and maintain a positive image for your organization, with the potential to reach clients you may not have even considered.