A social loyalty program rewards your customers for engaging with your brand via social media channels. For B2B marketers, social loyalty programs complement direct marketing initiatives by supporting a brand’s efforts to demonstrate social responsibility and community support. For example, a social loyalty program can get customers involved in your sustainability or charitable giving activities while at the same time building brand awareness and affinity. Antics’ social loyalty solutions use cross-channel interactivity to engage customers and encourage social media interaction with your brand.

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