Predictive Modeling & Analytic Services

Available from NCRI Lists and Marketing Services

NCRI’s various Analytic Programs are designed to support our clients in achieving their marketing goals. Whether you want to refine your customer database or to draw from our response files, we can tailor special programs to fit your needs, including:

Predictive Response, Net Conversion and Good Customer Clone Models:
NCRI employs Neural Net and Logistic Regression predictive modeling
to analyze your data, uncovering your most responsive and profitable customers.
Customer Profitability Model
Ranks consumers into six distinct segments ranging from” Excellent” to “Poor”
profitability by analyzing numerous demographic and credit attributes
Credit Index Score
A powerful list segmentation tool that encompasses financial, transactional and
credit attributes at the ZIP+4 level in order to assign scores

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