SAN FRANCISCO, Jan. 25, 2018 /PRNewswire/ -- Marin Software Incorporated (NYSE: MRIN), a leading provider of digital marketing software for advertisers and agencies, released research findings today showing a 75% increase in user engagement (measured by click-through rate) on paid search ads. The full research results, actionable tips, and key takeaways are published in Marin'sQ4 2017 Digital Benchmark Report.
It's clear that advertisers are willing to pay a premium for this increased consumer activity, spending over 10% more on their search ad campaigns in Q4 2017 than they did in Q4 2016. Still, there's room for improvement, as advertisers seek new strategies to ensure their advertising investment maximizes performance.
"Machine learning is no longer just a buzzword that's thrown around by industry pundits," said Wes MacLaggan, SVP Marketing at Marin Software. "We see that Google is leveraging its machine learning capabilities to match users with highly targeted ads, leading to substantially increased engagement. Activity on the Marin platform shows that advertisers are increasing spend on dynamic ad formats, like Shopping Ads, which deliver higher click-through rates and drive high-performance campaigns."
Other key findings include:
To create its Q4 2017 Digital Benchmark Report, Marin Software aggregated data from customers who invest billions of dollars combined in annualized ad spend on paid search, display, social, and mobile. Marin only includes advertisers active on its platform for the past five quarters, measuring key performance indicators on a year-over-year and quarter-over-quarter basis and removing any outliers with significant YoY or QoQ changes.
About Marin Software
Marin Software Incorporated's (NYSE: MRIN) mission is to give advertisers the power to drive higher efficiency, effectiveness, and transparency in their paid marketing programs that run on the world's largest publishers. Marin provides industry leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobile devices. Offering an integrated SaaS ad management platform for search, social, and display advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions. Advertisers use Marin to create, target, and convert precise audiences based on recent buying signals from users' search, social, and display interactions. Headquartered in San Francisco, with offices in eight countries, Marin's technology powers marketing campaigns around the globe. For more information about Marin Software, please visit: marinsoftware.com.
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SOURCE Marin Software Incorporated