Can't wait to get traffic moving? Get the green light from Pay Per Click (PPC) advertising. Magic Logix creates effective ads, handles placement, and tracks the results for you.

PPC offers advertisers a versatile option with the advantage that you pay only when someone clicks through to your website. Advertising networks and content sites, such as blogs, commonly charge a fixed PPC. Used with search engines, advertisers typically bid on keyword phrases relevant to their target market. Under the bid-based model, the cost per click (CPC) varies. In general, the more you are willing to pay the better the placement of your advertisement.

PPC ads, called sponsored links, are displayed when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Google AdWords and Facebook are the excellent PPC network operators.

While SEO drives traffic to your website, it takes months for your rankings to improve. Even if your site appears in organic search results, using PPC increases your exposure by listing your site prominently in its search results.

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