Available from Magic Logix , Inc.
You want your customers to find it easy to do business with you. If they are frustrated on your website, they may leave and never return. Click!
Usability testing is like a visit to the doctor for a physical; you want to make sure all the systems are working, as they should. Like having your blood pressure and cholesterol checked before you have a heart attack, it is desirable to include usability testing in the development process. Problems caught at an early stage are far easier and less expensive to fix.
Magic Logix diagnoses problems in website usability with a proprietary combination of cognitive walkthrough, heuristics and task-testing procedures. The goals of usability testing are to assure visitors of a positive, successful experience by making the website easy, efficient and satisfying.
Efficient ways to..
Navigate to and from desired locations
Recover from errors
Find information and products
Empower the visitor
Keep it simple
Eliminate the unnecessary
Minimize memory load
Meet visitors' needs