Rise Interactive and its clients depend on Web analytics to monitor, measure and maximize success. Web analytics are used to determine the cost per acquisition and number of acquisitions from each online marketing channel, as well as other key performance indicators. This information allows our Web analytics consultants to make intelligent business decisions that will maximize our clients' ROI.

Given the seemingly exorbitant amount of information provided by today's robust Web analytic packages it can be challenging to determine which metrics are important to a successful Internet marketing campaign. At Rise, our Web analytics consultants make sense of the data by cross-referencing client goals with the functionality of the Web analytics package, identifying the metrics that are critical to our client's success.

With this information in hand, Rise developers and Web analytics consultants work together to customize the analytics package to suit the client's needs. A systematic installation and testing process is followed to ensure that new Web analytic packages do not disturb existing code on a client's site, capture all the actions that influence the Internet Marketing effort and are installed in a timely manner.

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