The Most Important Ingredient of Direct Marketing

A free white paper by Dunhill International List Co., Inc.

The most important ingredients of direct marketing have been assigned percentages relating to the success of the mail campaign. These ingredients include the creative, the offer, the list and the timing. There is only one ingredient that stands out above all the rest. It’s singularly the most relevant of all the features in a direct mail offer. You’ve probably guessed it by now.

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