Marketing Automation Software

Available from NetSuite, Inc.

NetSuite's marketing automation software automates the entire marketing process, allowing users to better align campaigns and programs with their sales teams. NetSuite's marketing automation software enables businesses to generate highly qualified leads that are ready for sales engagement. It provides a framework for users to target, build, execute and measure the success of marketing campaigns.

NetSuite's marketing automation software solution lets users track and measure a prospect's activity, identify when a lead meets known buyer-readiness conditions, and pass that lead to sales as soon as it meets their pre-defined criteria.


Features:

Lead Reporting and Analytics
Get complete insight into marketing programs — by program type, lead source and promotions — in real time. Seamlessly track lead-to-revenue to measure ROI of lead generation programs.

Campaign and Email Management
Create and track highly targeted marketing campaigns. Manage end-to-end mass email campaigns, including database management, target list creation, email personalization, and SPAM-compliant auto-unsubscribe capabilities.

Website SEO
Connect with customers early in the buying cycle with search-engine-friendly pages and get higher rankings in search engines for dynamically generated web pages.

Landing Pages and Forms
Create landing pages with an easy-to-use, drag-and-drop interface. Build reusable templates to create a consistent look and feel. Form submission creates leads in CRM systems.

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