How to increase Marketing Efficiency to Gain and Retain Customers

A free white paper by Soffront Software Inc

Marketing departments in mid-sized businesses face a myriad of challenges such as how to target customers more efficiently, and increase one-to-one communications with customers. A rocky economy has pressured businesses to become as streamlined as possible, leaving marketing departments short on staff and budget. Today’s marketers in a mid-sized business must not only retain current customers, but also aggressively grow market share and add new customers.

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