Brand Strategy

Available from RiechesBaird

Brand strategy is the process of identifying your brand’s most compelling unique attributes and combining them into a unique promise. A strong brand stands out from its category. It’s relevant to those who come into contact with it. And it’s believable, because it’s built on credibility and a compelling truth.

Whether the task at hand is brand creation for a new company, such as a spin-off, or rebranding a global company due to a change in business conditions, we employ a process that’s proven and comprehensive.

Research
Depending on your challenges, we can employ an array of qualitative and quantitative research strategies and methodologies:

• Segmentation studies
• Brand image assessment
• Competitive analysis
• Web site usability
• Ad tracking and ROI metrics
• Name testing and validation

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