Forrester Unveils Data Insights Forum, Introduces the "Insight-Driven Enterprise"

Press Release from Forrester Research , Inc.

CAMBRIDGE, Mass., Nov. 28, 2017 /PRNewswire/ -- Forrester (NASDAQ: FORR) today announced Data Insights Forum 2018, a new event highlighting the business transformation and growth opportunities available to businesses that are able to derive insights from deep pools of data. The inaugural event takes place in Orlando on December 4-5, 2018.

The new forum will introduce the concept of the insights-driven enterprise and Forrester's latest research on this new breed of business. Forrester predicts insights-driven businesses will steal $1.2 billion annually in revenue from their competition by 2020. The event is the first of its kind, focusing on the powerful integration of what have been traditionally separate datasets – customer data on the one hand, and internal performance data on the other, in support of business transformation and the ability to truly anticipate future customer needs.

Topics covered at the forum include artificial intelligence, Internet of Things and other emerging technologies – as well as guidance on how to build an insight-driven culture, what tools are needed and which analytics will help businesses succeed in the age of the customer.


C-Level Executives; Senior Leaders and Directors of Technology, Business Strategy, Customer Experience, and Marketing, Data Specialists, Enterprise Architects, Data Scientists & Engineers, Leaders in Innovation and Emerging Technology


Data Insights Forum 2018

JW Marriott Orlando Grande Lakes

4040 Central Florida Pkwy, Orlando, FL 32837


Tuesday, December 4 – Wednesday, December 5, 2018

"As many leaders come to recognize the critical role of data in next-generation digital enterprise, questions of data analytics, data governance, and data infrastructure are moving rapidly to the center of corporate strategy," said Carlton Doty, VP, Group Director at Forrester. "Attendees at Data Insights 2018 will be equipped with recommended toolsets to help them expand their existing data strategy, while also gaining actionable insight into ways to refine customer experience and operational processes to drive new business opportunities that only deep data analysis can deliver."

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About Forrester
Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester's unique insights are grounded in annual surveys of more than 675,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations. For more information, visit


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