Lead Scoring

Available from Optify

Qualify leads from your website automatically

We help you determine which leads from your website you should call immediately and which you can continue to cultivate. Score each lead automatically using rules you determine. View scores for each lead directly in Salesforce.com. Maximize the productivity of your sales force like you could never do before.

Align your marketing and sales teams

Align your sales and marketing teams by using the same metric to measure success. We allow you to create custom lead scoring rules to fit the unique needs of your business. Allocate higher scores to your most important prospect companies. Identify prospects that have spent a lot of time researching your offerings.

Allocate the right lead to the right person

With our custom lead scoring feature you can score leads using more than one rule. Use the information we gather about each lead to determine who to send each lead to. Do you have reps aligned geographically? Set up a different lead scores to determine which leads to send where. Never again will your salespeople get the wrong lead.

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