Primary Point, Inc.

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One Walnut Hill Park
Woburn, MA 01801-3700
About Primary Point, Inc.
  • Primary Point (PPI) is a market research firm specializing in telephone survey projects that require establishing dialogue on complex technology or business issues with mid and senior level decision-makers who are hard to identify and hard to engage. We are particularly good at projects where respondent names are unavailable in advance.

    For example, if a client were to come to us with a list of target companies, we would network within these companies to identify contacts in functional roles as defined by our client.

    PPI can also provide services using hybrid models that combine online and telephone, and where required, cutting edge online survey design platforms and capabilities using best of breed technologies. Our language skills include: English, Spanish, and Portuguese. Other language skills are accessed via our network of validated partners.
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Products by Primary Point, Inc.
  • B2B Research Services

    Primary Point (PPI) has market research experience across a broad range of industry, solution, and service categories. We also have a complete set of proprietary methodologies, techniques, and procedures designed to enable and optimize project success. This experience, along with the... Read more
  • Industry Research

    Primary Point (PPI) has experience across a broad range of industries, solution, and service categories. This experience, along with the vocational and educational background of our management team and our highly trained and tightly managed staff, allows PPI the ability to successfully design... Read more
  • Executive Level Telephone Survey Research

    Primary Point specializes in B2B telephone-based market research where the use of call center personnel is inappropriate due to one or more of the following challenges: •Senior level contacts •Contacts who are difficult to identify •Contacts who are difficult to engage •The project... Read more