Website Development

Available from Position Research

The objective of most websites is to serve as an extension of a marketing effort. Sometimes, the website is the primary marketing effort. Other times, it is one part of a more comprehensive program that includes more traditional marketing approaches.

A working definition of marketing is:
COMMUNICATION through various MEDIUMS or VENUES of a STORY that COMPELS the AUDIENCE to take a DESIRED ACTION.
From a website perspective, COMMUNICATION is a one-way engagement with an existing or potential customer. The MEDIUM or VENUE is the website. The STORY is what is communicated within the website. A story typically includes:

- Product/service description (features and benefits)
- Price (value proposition)
- Place (availability)
- Promotion (brand loyalty or credibility)
- People (friendly/helpful customer service)

Rate and Review Position Research

Rating: 0 - 0 reviews
Let users know what you would have wanted to know about this company.
Click on a star to rate this company
Post anonymously
When writing a review, please adhere to the Review Guidelines.