Database Marketing

Available from V12 Data

Any Customer Relationship Management (CRM) initiative begins with clearly understanding your customer. Relationships with customers are not possible without knowing who your customers really are, what they value, and what they want to buy. An enterprise-wide "360-degree customer view" supports all marketing, service, support and sales efforts.

Information such as lifestyle characteristics, income level, occupation and other relevant dimensions can be used to identify customer segments. By breaking customers into groups, organizations are able to optimize product offerings, marketing communications, and other significant customer interaction initiatives.

DataMentors National Demographics Database offers full business and consumer demographic data, email appends, prospect information, and financial behavior metrics to our existing customers. By developing a 360-degree view of your customer, you can:

•Increase customer acquisition
•Improve customer loyalty and relationships
•Identify new prospects
•Enhance marketing intelligence
Integrated with the demographics database is DataMentors’ proprietary ID numbering system, DataLink, which assigns a constant unique ID number to each consumer record and remains consistent through all processing updates. DataLink provides unique benefits for marketing purposes, enabling users to quickly suppress customer names from prospecting campaigns.

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