Online Public Relations
Available from MI Digital Agency
Our online-focused public relations and branding campaigns are designed to develop and leverage content into search engine exposure, brand awareness, and both traditional and online media coverage.
PR, as a traditional marketing tool, integrates well with, and relates to, online marketing strategy in a big way. The basic foundations of traditional public relations remain useful in generating online awareness, exposure, and branding among both Internet audiences AND search engines. Think of an incoming link as a mention in an industry trade publication.
While the medium may have changed, the desired results have not. Interactive public relations programs from Metter Interactive rely on Internet publications, RSS feeds, social media, bookmarking and sharing, blogging and mico-blogging, and online content distribution to generate awareness and leverage PR efforts into search marketing gold.
We provide online public relations strategy, as well as copy writing and execution of online PR campaigns. If you are currently developing offline content and not integrating it with your search marketing efforts, or you are unsure how to leverage your online content including press releases, white papers, and articles into search marketing strategy, Metter Interactive can help!