Online Database Monetization Strategies

Available from Infogroup/Interactive – Walter Karl

Even though Marketing departments help companies generate leads, most are traditionally thought of as cost centers, not profit centers. Most marketing departments have assets that they can make revenue from but they don’t know how to do it. It’s possible for companies to monetize their website traffic and customers lists with little effort on their part.

For more than 50 years, Walter Karl has helped marketers generate revenue through our list management and co-registration network participation services. As your business partner, we want to make it as easy as possible for you to enjoy additional revenue. That’s why we do everything – from renting your list and selling your ad space to advertising, billing and collecting income. With our asset monetization program, all you have to do is sit back and report the revenue.

Our portfolio of company asset monetization solutions include:

Email & Postal List Management
Co-Registration Network Participation (Optimization Network)


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