CINCINNATI, Oct. 9, 2017 /PRNewswire/ --Claritas, an industry leader in customer segmentation analysis for more effective and efficient marketing campaigns, announced today that CEO Mike Nazzaro has joined the board of directors of the Data & Marketing Association (DMA).
As a member of the DMA board, Nazzaro will serve alongside other executives from marketing agencies, service providers, brand marketers, publishing, finance and technology companies. Together, the board overseas the organization's efforts to advocate for the responsible use of consumer marketing data.
"DMA is honored to have innovative and influential leaders like Mike bringing their expertise to our Board of Directors," said Data & Marketing Association Board Member Steve Wagner, Experian plc's Group President of Marketing Services. "The DMA Board is a powerful network of influential, data-driven marketing executives that represents the DMA membership as it guides their association in utilizing science, technology, engineering, art and math to establish lasting relationships with customers based on truth, results and trust."
Nazzaro, an experienced marketing executive, worked in partnership with global alternative asset manager, The Carlyle Group, to acquire Claritas from Nielsen Holdings plc in 2017. Prior to this acquisition, Nazzaro was the CEO of the Indian Hill Group (IHG), a firm that partnered with Carlyle to evaluate acquisitions in the marketing, data and technology areas. Nazzaro has also served as CEO of Nielsen Catalina Solutions, a business unit president at Nielsen, CEO of Intelliseek and co-founder of PlanetFeedback.
"Mike and Claritas are doing innovative work in customer segmentation to provide marketers with unique insights that deliver ever greater levels of measurable results," said Joe Zawadzki, CEO of MediaMath Inc. and a fellow DMA board member. "Mike will be an outstanding addition to the DMA board, and our association will be fortunate to have him serve in a leadership role."
At Claritas, Nazzaro leads an organization focused on consumer segmentation insights. It provides marketers with a comprehensive view of consumer behavior patterns through proprietary segmentation analysis powered by broad access to data sources. Claritas' segmentation methodology and core product, PRIZM®Premier Segmentation, is relied upon by marketers, academics, media organizations and other marketing data providers.
"Being nominated and elected to the Data & Marketing Association Board of Directors is an honor," Nazzaro said. "Throughout my career, I've always focused on the importance of reliable data in marketing, so joining the board of an organization that is leading the industry in the development and use of responsible data marketing is gratifying."
A former division of Nielsen, Claritas is now independently owned by Carlyle in partnership with the Indian Hill Group. Claritas and Nielsen have a Reseller Agreement that maintains Claritas' proprietary data feeds to ensure a seamless customer experience for longtime customers.
To learn more about Claritas segmentation analysis and PRIZM Premier Segmentation, visit www.claritas.com.
Founded in 1971, Claritas provides best-in-class consumer segmentation analysis for improved marketing efficiencies. Claritas' proprietary segmentation algorithm and differentiated data sources provide unique insights to businesses regarding their marketplace and customers. Through Claritas' core product, PRIZM® Premier Segmentation, clients can better understand where their consumers live, work, play and shop for more effective and efficient marketing across all channels. For more information, please visit www.claritas.com or www.mybestsegments.com.