Consumers want more help finding the right credit card

Press Release from Experian

COSTA MESA, Calif., Aug. 30, 2017 /PRNewswire/ -- As consumers gear up for back to school spending and soon holiday shopping, they're often looking for the "perfect" credit card to match their needs. Unfortunately, a national survey by Experian found that consumers are overwhelmed by the many credit card offers and find it difficult to navigate selecting the right card.

Experian Consumer Credit Card Survey 2017

What do consumers want in a credit card?

  • Fifty-four percent of surveyed respondents want no annual fee, while 45 percent of them want a rewards program.
  • Among the top rewards, almost 90 percent of those surveyed prefer cash back and 74 percent of them prefer gas rewards.
  • Thirty-three percent of surveyed consumers say credit cards can better meet their needs by having lower interest rates.
  • Sixty-nine percent of surveyed respondents wish they knew in advance if they would be approved before applying.

It's likely many consumers will continue to search for a better credit card option, as more than half (53 percent) of surveyed respondents are not satisfied with their cards. In fact, one in three surveyed respondents overall say they are likely to get a new card within the next six months. But the process of finding the right credit card is a challenge for consumers — 61 percent of those surveyed say they are overwhelmed by the different credit card options, and more than half (57 percent) agree it's difficult to know which card is the best choice.

To help consumers get personalized credit card recommendations, Experian® has launched a solution that uses consumers' own financial data that Experian houses to match them with more tailored credit card options. Consumers can go to to see a selection of credit cards based on their preferences and credit data.i

"Consumers surveyed hold an average of three credit cards, which shows it's been challenging to find a card that meets their needs," said Guy Abramo, president of Consumer Services at Experian. "Experian has been an essential resource to consumers regarding credit matters, and we're pleased to launch a new capability to help them finally find the right card. Consumers don't need to spend time sifting through random offers. The cards we recommend will have the key attributes they're looking for and increase their likelihood of being approved. They can now find the right choice by using Experian."

Many consumers want a tool that can match recommendations. Almost 40 percent of those surveyed haven't used a tool to find a credit card before, but are interested in trying such a resource. Currently, 37 percent of survey respondents say they rely on just doing their own online searching and 21 percent read online reviews.

To search for a credit card that meets your needs easily and quickly, go to For credit education, go to

About the survey
The online survey was conducted by Edelman Intelligence on Experian's behalf from May 12 to 18, 2017, among 1,000 adults who are 18 years of age or older and reside in the United States. This online survey is not based on a probability sample; therefore, no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact

About Experian
Experian is the world's leading global information services company. During life's big moments — from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers — we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organizations to prevent identity fraud and crime.

We have more than 16,000 people operating across 37 countries and every day we're investing in new technologies, talented people and innovation to help all our clients maximize every opportunity. We are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index.

Learn more at or visit our global content hub at our global news blog for the latest news and insights from the Group.

Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

iExperian's financial data matching technology uses the information in consumers' credit profile and the eligibility criteria from Experian partners to match consumers to offers that are a potential match to their circumstances and may present an increased likelihood of approval. However, consumers' credit profiles are only one indicator of their eligibility for credit offers, and a "match" based on credit profiles alone does not guarantee or imply approval for any specific offer.

Experian. (PRNewsFoto/Experian)

View original content with multimedia:

SOURCE Experian

Companies Mentioned in this Press Release: