Integrated Online/Offline Marketing
Available from Netweb/Omni, LLC
Who, What, Where, When, Why, How.
Your marketing "mix" changes as seasons, buying motivators, public awareness, legislation, taxes, this years "new color," and many other circumstances change. How much E-mail marketing in the mix? How much Direct Marketing, how much...anything?
NetwebOmni helps focus resources and capabilities to answer these questions.
All other things being relative, it doesn't do any good to spend 80% of your Marketing budget on 20% of your customers; that's a formula for failure.