While social media started off as a consumer play, even B2B companies must find ways they can be part of the conversation – because their customers are online and discussing topics that interest them, which can include B2B topics.

We help clients find the right way to connect with key stakeholders while addressing two key challenges:

1) The social media universe is much more complex and fragmented than traditional media.

2) Each client has different needs and strengths; and therefore each client needs a customized plan and outreach strategy.

Birnbach has experience in social media marketing, helping clients to reach their stakeholders via blogs – establishing their own or posting onto others' blogs – as well as using podcasts and microblogs like Twitter. We offer training programs, including Twitter Lab Training, to help prepare our clients to understand, establish and maintain a presence on Twitter.

Please call us to discuss how we may be able to help your organization engage with your customers via social media.

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