ROI Customer Lifecycle Marketing

Available from Right On Interactive

Right On Interactive’s (ROI) Customer Lifecycle Marketing™ automation software solution delivers insight into customer and prospect engagement, automates marketing campaigns and graphically shows the progress of every individual, or organization, along their brand journey.

ROI's platform enables targeted and personalized prospect and customer communication, as well as campaign management with capabilities such as:

Email marketing
Multi-channel marketing automation
Lead and customer scoring
Lead and customer nurturing
Forms and landing pages
Social media integration
Reporting and analytics


ROI Customer Lifecycle Marketing automation software transforms the way marketers nurture business relationships, from initial contact to brand advocacy. The ROI “software-as-a-service” (SaaS) solution helps companies win and retain more customers, optimize marketing effectiveness, and maximize the lifetime value of customers.

ROI automates the sophisticated and time-consuming tasks of customer lifecycle marketing and seamlessly integrates disparate marketing data sources with multiple communications platforms, including email, voice, SMS (text), fax and direct mail.

For those that have already invested in marketing automation software/technologies like CRM, e-commerce, web analytics, and point-of-sale systems, ROI complements these systems. It doesn’t replace them.

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