Intelligent Selling of Interactive Advertising Courses

Available from Laredo Group

Level I — Essential Technologies, Concepts and Best Practices
This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you’re new to the industry, or need to improve your knowledge and skills this is an essential course.

Level II — Intermediate Digital Sales Techniques
Provides in-depth “how to” knowledge and sales skills needed to better sell all digital options. Learn which media types and platforms work best for different client objectives and how to achieve client campaign goals.

Level III — Advanced Digital Sales Strategies and Techniques
Teaches the knowledge and skills needed to understand how and what research, measurement and data analytics are used to meet marketing objectives and deliver more effective advertising. Get beyond top-level strategy and basic audience profiling using data for campaign management and optimization.

Courses can be taken at our Public Seminars given nationwide year-round, or privately at your offices or a nearby facility. Private training courses for groups of 10 to 1,000 can be customized to directly address your industry, markets, location(s), staff experience levels, competition and other relevant business issues and factors.

Contact us for additional information.

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