Market research and market intelligence play an important role before, throughout and following the life of a direct mail or advertising campaign.

When advertising is at the initial development stage, B2B International can obtain input from the potential target audience through exploratory research.

As the ad begins to take shape, we capture the reactions of the audience in order to refine the campaign and ensure it is completely ‘on message’.

And once the advertisement is released, we obtain further feedback as well as measuring awareness rates and effectiveness. We enable you to measure the ROI of a campaign, through measuring awareness before and after an advertisement has been launched.

No matter where you in your campaign, B2B International will provide you with independent and detailed intelligence to make the campaign as effective as possible, ensuring that your advertising and marketing budget is spent effectively and avoiding costly mistakes!

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