Neolane Lead Nurturing and Tracking Software

Available from Neolane, Inc.

The Neolane Lead Nurturing and Lead Tracking software is specifically designed for your marketing and sales team. Our software enables B2B marketers to optimize demand generation, sustain a conversation, intelligently manage leads, and track/measure results. Using Neolane Lead Nurturing and Tracking software, marketers can design and execute personalized campaigns; collect responses and inbound data; automatically fulfill collateral requests; and update profiles in a central data mart. It tracks, scores and ranks leads, routes hot leads to sales via real-time integration with CRM/SFA, and automatically nurtures other contacts to help move them along toward conversion. Neolane Lead Nurturing and Tracking software also automatically tracks and links sales and pipeline activity back to specific marketing programs in order to help marketers measure the true financial impact of marketing – without having to toggle back and forth between systems, or use makeshift spreadsheets.

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