Neolane, Inc.

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One Gateway Center - 7th Floor, 300-334 Washington Street
Newton, MA 02458
About Neolane, Inc.
  • Neolane’s enterprise marketing solution is a single, open platform that encompasses all the essentials for managing campaigns, leads, dynamic content, marketing resources, customer data and analytics. Complementing and extending existing CRM solutions, Neolane’s lead management capabilities help B2B marketers to optimize demand generation and intelligently capture and manage leads – whether that’s weeding out unqualified leads, prioritizing and routing hot leads to sales, or automatically nurturing contacts with personalized offers to help move them along toward readiness to buy. Unlike traditional marketing software, Neolane’s software is based on standard, open technology, using web services for template-based, straightforward data and process integration with operational front- and back-end systems. Neolane’s centralized marketing database and advanced marketing features integrate with on-premise and on-demand CRM systems via bi-directional mapping and real-time web services.
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Products by Neolane, Inc.
  • Conversational Marketing Technology

    Neolane's conversational marketing technology encompasses all the essentials marketers need to plan, create, execute and measure marketing activities. Applications in the platform include: Neolane Campaign Management Software, for creating and executing cross-channel marketing communications.... Read more
  • Neolane Campaign Management Software

    Neolane's folder management software is one of five core applications in the Neolane marketing folder platform. This software provides core folder management functionality for marketing and sales teams. Designed to handle both traditional and emerging channels, our folder management tool helps... Read more
  • Neolane Lead Nurturing and Tracking Software

    The Neolane Lead Nurturing and Lead Tracking software is specifically designed for your marketing and sales team. Our software enables B2B marketers to optimize demand generation, sustain a conversation, intelligently manage leads, and track/measure results. Using Neolane Lead Nurturing and... Read more