Luminosity Marketing's Metrics Map™
Available from Luminosity Marketing Inc
Luminosity’s Metrics Map™ is a proprietary data analysis tool that efficiently synthesizes digital media metrics across a comprehensive array of vehicles. It succinctly analyzes the most relevant information pertaining to brand awareness and engagement, measuring the ability of media tactics to efficiently achieve desired results. Metrics analyzed include impressions, cost-per-thousand, web site traffic, click-thru-rate, conversions and cost-per-conversion, and return-on-investment. This web-based tool provides immediate access to data on the client’s own desktop and the ability to see custom reports by activity, time period and program.
The Metrics Map™ provides a powerful snapshot of the overall effectiveness of a brand’s digital media strategies. It provides instant information clarity, is seamlessly easy to navigate, and helps to illuminate opportunities and problem areas at a glance. Most of all, it allows for the immediate ability to take action and to optimize media tactics.