5 Mobile personas you need to know

A free white paper by SMITH

Nearly every modern consumer wields at least one—and often multiple—mobile devices. Understanding mobile users’ needs and behavior is key to engaging them effectively. But as SMITH’s Strategy & Insight team’s research reveals, mobile sapiens are hardly a homogenous group. There’s tremendous variance in how people use (and feel about using) mobile technology. And it’s a surprisingly emotional topic. As always, interesting things happen when humanity and technology intersect.

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