White Papers by SMITH

  • 5 Mobile personas you need to know

    Nearly every modern consumer wields at least one—and often multiple—mobile devices. Understanding mobile users’ needs and behavior is key to engaging them effectively. But as SMITH’s Strategy & Insight team’s research reveals, mobile sapiens are hardly a homogenous group. There’s tremendous...
  • Content Management System Platform Selection Process

    TO FIND THE RIGHT ANSWER ASK THE RIGHT QUESTIONS. Finding the right content management system (CMS) platform is an essential but daunting task for many organizations. The term “content management system” alone covers a myriad of possible capabilities, technology options, and implementation...
  • Commerce Platform Selection Process

    Selecting a commerce platform is more than a technological decision. In business terms, it’s also an exercise in self-knowledge; meaning, you have to understand the needs of your business and the needs of your customers in order to choose a commerce server that will properly serve both. In this...