White Papers by The Mx Group

  • B2B Telemarketing

    Telemarketing is a powerful tactic, but few marketers use it to its full potential. Learn how B2B telemarketing can speed up your pipeline and help you win more business.
  • SEO Myths and Realities

    You know SEO matters … but with so much misinformation out there, where should you start? We dispel persistent myths that lead many B2B SEO programs astray.
  • 5 Reasons Your B2B Mobile App Will Fail

    A B2B mobile app can add enormous value, but development mistakes hold many marketers back. Get the info you need to create a winning mobile strategy.
  • The Executive's Guide to B2B Video Marketing

    Online video is a major driving factor behind sales decisions in the B2B environment. Is it part of your online marketing strategy? “The Executive’s Guide to B2B Video Marketing” shows you how to leverage the opportunities of this growing medium and how to engage your audiences, advance your...
  • Compressing the Prospect-to-Customer Lifecycle

    It’s a simple fact. Qualified sales leads are the lifeblood of any sales organization. So why are so many leads ignored or underutilized? “Compressing the Prospect-to-Customer Lifecycle” makes the case for three possible changes in your thinking.
  • The Dating Guide to SEO

    Whether you’re new to SEO or have a long history together, it’s time to evaluate if your current commitment to SEO is fulfilling your business’s needs. “The Dating Guide to SEO” identifies where each of five “dating” types needs the most support and offers pointers on how to take your...