White Papers by The Mx Group

  • The Executive's Guide to B2B Video Marketing

    Online video is a major driving factor behind sales decisions in the B2B environment. Is it part of your online marketing strategy? “The Executive’s Guide to B2B Video Marketing” shows you how to leverage the opportunities of this growing medium and how to engage your audiences, advance your...
  • Compressing the Prospect-to-Customer Lifecycle

    It’s a simple fact. Qualified sales leads are the lifeblood of any sales organization. So why are so many leads ignored or underutilized? “Compressing the Prospect-to-Customer Lifecycle” makes the case for three possible changes in your thinking.
  • The Dating Guide to SEO

    Whether you’re new to SEO or have a long history together, it’s time to evaluate if your current commitment to SEO is fulfilling your business’s needs. “The Dating Guide to SEO” identifies where each of five “dating” types needs the most support and offers pointers on how to take your...