Bringing in leads has always been Marketing’s responsibility. But for many marketers, that responsibility is getting more stressful every day. Bringing in enough leads is a daily challenge: According to B2B Marketing, 85% of marketers are under pressure to generate more leads. And Marketing isn’t just on the hook for quantity, either: Lead quality is also its responsibility. You need to find high-quality leads and move them efficiently from awareness to conversion — as the pressure to deliver keeps rising.
To come out on top, marketers need a modern approach to demand generation and lead management. They need to align Sales and Marketing to handle every lead effectively. They need a strategy for demand creation and sales lead management, including automated journeys and telemarketing. And their marketing technology systems must work seamlessly together. With the right strategy, technology, programs and operations, you’ll have the power to engage buyers, fill your pipeline, and deliver results that blow management away.