In a national survey, conducted in March 2013, hawkeye compared some of America’s best-known brand “experiences” for consumer awareness, participation, favorability and influence on purchase. All the programs surveyed were from major brands and have been praised within the marketing community. The “experiences” surveyed included Amazon Prime, American Airlines AAdvantage, Disney FASTPASS, the Kroger Plus Card, McDonald’s Happy Meals, My Starbucks Rewards, Walmart’s Pick Up Today and others. The results?
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